Boardwalk Lights Up Pink for Breast Cancer Awareness Month! 2020

Boardwalk Lights Up Pink for Breast Cancer Awareness Month! 2020

Thursday, Oct 1 | 8:00 AM

The Boardwalk at Towne Lake, in partnership with Houston Methodist, is recognizing Breast Cancer Awareness Month throughout October when the northwest Houston shopping, dining and entertainment destination is bathed in brilliant pink lights all month long.

“Our hope is The Boardwalk becomes a beacon of community inspiration while calling attention to the importance of taking action to detect breast cancer at an early stage,” says Jennifer Symons, vice president of marketing for Caldwell Companies, developer of The Boardwalk at Towne Lake. “Houston Methodist is an innovative leader in breast cancer care and we’re honored that the Boardwalk can help shine a light on prevention, detection, and treatment.”

Sponsored by Houston Methodist, the exquisitely-lit Boardwalk is open nightly in October.  Guests are encouraged to use the hashtags #BoardwalkGoesPink and #BreastCancerAwareness when posting photos to social media.

Houston Methodist has also installed an activation walk along the waterfront with a variety of Breast Cancer Awareness facts and infographics to help educate visitors and raise awareness for the cause. 

Houston Methodist recently joined The Boardwalk’s collection of health and fitness tenants when it opened this summer offering services in cardiology, orthopedics and sports medicine, primary care, women’s health, neurology, plastic surgery and reconstructive surgery.  Houston’s leading healthcare provider also operates a center for breast care, physical therapy and rehabilitation.

According to the American Cancer Society, about one in eight women in the U.S. will develop invasive breast cancer during their lifetime.  Experts say a mammogram and clinical breast exam on a regular basis are the most effective ways to detect breast cancer early.

For more information on Breast Cancer Awareness Month and Houston Methodist’s approach to providing the most advanced care, go to